Goldsboro books.

Sophisticated ecommerce redesign, development and migration from WP to Craft Commerce for one of the largest independent bookstore in the world.

The brief.

Goldsboro Books approached Creative stack for a modern, dynamic and more performant Ecommerce solution that would effectively solidify their existing position as the world’s largest first edition book store - The Home of Signed First Editions.

Goldsboro Books mission is to interest and inspire book lovers, readers and collectors with carefully curated finest quality signed books in the world and also deliver the best book buying experience for every customer.


Our Wireframing process helped us develop the Goldboro website service at a structural level by rapidly iterating the content and functionality on a page.

  • it demonstrates what interface elements will exist on key pages
  • creates the global and secondary navigation to ensure the terminology and structure used for the site meets user expectations
  • highlights essential and additional development work required
  • develops the user interface for web forms and interactive components
  • benchmarks the layout against usability best practices

Interactive prototyping.

Nothing brings us closer to the functionality of the final design than prototyping. It is the prototype that brings to life the “experience” behind “user experience.

  • fail quickly and inexpensively; weed out approaches that don't work and focus on one’s that do
  • technically understand the problem; functional prototyping forces you to address both the foreseen and the unforeseen technical challenges of a device’s design.


The design is completed using actual content from Goldsboro books; time to focus on polishing the details.

With Ad Spaces we Increased user conversions to important content.

Promotional campaign, running across different pages, promoting:

  • Book of the Month Club
  • Books — special offers, limited editions, rare books
  • Events

Built in craft.

Craft Commerce turns your website into a fully featured e-commerce platform. You can manage your products, promos and sales, checkout process, shipping and customer orders directly from your website's control panel.

A fully integrated experience — Craft Commerce allows you to create relationships between your site content and your products. You can create newsletters from Craft admin interface using existing data, no more copy and pasting.

Both Craft CMS and Craft Commerce can be extended with custom plugins to provide you with the perfect solution.

What we delivered.


UX/UI Usability Research


Rapid Prototyping

Responsive Web Design

Custom Theme + Craft Commerce CMS implementation

Extensive Google Analytics and Conversion Optimisation

Key Results.

Comparing the data between two similar data sets since the launch of the new and improved design we found:

59% increase in page views

45% more pages viewed per session for each user

20% session duration increase on the website

15% bounce rate decrease

500% increase in searches

searches done on the website as a first user interaction generated a 23% increase in product views

record sales recorded since redesign