Telus international.

Telus international is a global business process outsourcing company with over 15,000 employees around the world.

The brief.

How to position Telus International Europe (previously Call Point Group) as the leading BPO providers for the European market with the following characteristics:

  • one of the only providers offering multiple language capabilities
  • culture being their differentiation factor for creating an innovative customer experience

Telus required a 2 stage brand revolution to manage their transition from Callpoint Group to Telus International.

Design elements.

Create the visual identity of the leading professional with a human face.

Express confidence, strength and stability with the use of clean, crisp and well designed and written sections on industry differentiators and reasons to choose Call Point now Telus International-Europe.

Personalise services with icons and colours

Use infographics and charts to easily digest facts and figures

Use people as brand ambassadors

What we delivered.

Brand concept

Buyer personas

Mood boards

Conversion goals



Responsive Web Design

Interactive iconography and infographics

Custom Theme + WordPress CMS

Hubspot Marketing Suite Integration